EL UNVEILED AS THE FACE OF AIRTEL GHANA

Songwriter and producer, EL, has been unveiled as a brands icon for telecommunications operator Airtel. EL composed and performed the signature tune for Airtel’s new thematic campaign, ‘my paddie, my network’.

Corporate Relations Manager of Airtel Ghana, Kwame Gyan, says with majority of the network’s customers being ‘youth’, Airtel is strengthening its appeal among young people.

“We have developed products and services that suit the very many classes of users we have on Airtel. Regardless of how old we are, we all have paddies who have helped us, or been around at various facets of our lives and it is these paddies that we want to identify and celebrate.”

“We look forward to building the Airtel brand going into the future and EL comes across as a solid brand that sits well with us.”

Airtel is the new brand name for the 17 Zain operations across Africa which was acquired by Airtel International in June 2010.